Our strategy
Yara’s strategy is designed to strengthen our core business, improve resilience, and create sustainable value in an increasingly volatile world. We focus on driving performance and competitiveness today, while growing profitably from our core over time — enabling Yara to deliver on its purpose.
Our mission guides our strategy
Yara is a purpose driven company. Our mission — to responsibly feed the world and protect the planet — defines why we exist and guides our long term direction.
Supporting global food systems requires a strong, competitive, and financially resilient business. Our strategy is therefore built to balance sustainability goals and objectives with disciplined execution and profitable growth, ensuring we can create impact over.
The world we operate in
Our industry is shaped by increasing geopolitical volatility, energy uncertainty, and shifting trade dynamics, making resilience more important than ever. At the same time, global megatrends remain clear: a growing population must be fed, while emissions from agriculture and industry must be reduced.
Food and resource security
Food and resource security are rising priorities for governments and societies, and fertilizer demand remains structurally linked to global.
Energy transition
The energy transition continues, but progress varies by region and depends heavily on policy frameworks.
Farmers’ affordability
Farmers’ affordability is under pressure, increasing demand for solutions that deliver clear economic value.
These dynamics create both challenges and opportunities for Yara — reinforcing the need for focus, discipline, and competitiveness.
Our strategic pillars
Yara’s strategy is guided by two strategic pillars that define how we focus our efforts, allocate resources, and create value over time. Together, they ensure strong performance today while enabling disciplined growth from our core.
